To: The Game Industry
From: Gen Katz, Editor
Topic: Packaging
Date: February 2000

Maybe, once again, it’s time to rethink your ideas about packaging. Perhaps the 8”x 9” box appeals to parents thinking about buying the game, but let me tell you - it doesn’t swing with the kid they bring it back to. I have an after-school group of girls reviewing games and get comments like - “this big box for this little bitty disk pack.?” This generation is very into saving and protecting the environment - they have to be, after how we have abused it. As to the purveyors of girls games - Girls like to collect things. Your standard boxes goes out with the recyclables. The book size package of Nancy Drew goes on her shelf with the other things worth saving.